Posted by Lori Van Handel, Public Relations Manager
Here at Willems Marketing, we’re often approached by new clients who have tried to get some PR brewing, but have yet to see their business make the headlines. Once we get to the bottom of what’s been pitched, where and when, it’s usually as simple as this: they’ve been selling instead of telling.
This got me thinking about an article from MarketingProfs that gave some excellent how-to tips for PR success a few years back. I started digging through the archives, and sure enough, here it is:
http://www.willemsmarketing.com/blog/mktProfsArticle_PR_091311.pdf
Take a look to see what makes telling a compelling story (all companies have one!) such an integral part of PR. And remember these other little tidbits, too:
• Do your homework first
• Make sure your story is relevant
• Follow up
• Be accommodating
• Stay in touch
