Posted by Leah Van Rooy, Marketing Coordinator & Online Specialist
Before the Facebook for Business tool launched last summer, there was a whole lot of head-scratching over how to create a new business page or enhance an existing one. Now that the basics have been covered and people are digging deeper, a new question has surfaced: how do you maximize page effectiveness?
Our clients have been asking this, too, and it seems that small businesses everywhere are searching for some ideas and inspiration. They want advice on everything from growing their fan base to starting conversations with would-be customers and initiating meaningful interaction.
While there’s obviously no one-size-fits-all solution that fits every business, we found some good stuff to get the creative juices flowing in a recent Social Media Examiner article. It features the top 10 picks for Facebook pages by small business.
http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/
Take a look at the winning businesses and maybe you’ll be inspired by some clever ideas for:
• Welcoming visitors to your page
• Ways to promote more page “Likes”
• Incorporating mini testimonials
• Adding customer reviews
• Creative photo usage
• Featuring Facebook-only specials
• Interaction through polls
