Posted by Erin Schroeder, Copywriter & Online Specialist
In today’s marketing world, getting your content to go viral is pretty much like hitting the jackpot. It can have huge benefit – more people chatting about your brand and checking out your website. Best case scenario? The viral content you create (including videos, newsletters and stories) can eventually lead to new business.
But with the information overload that exists on the Web, it’s helpful to first understand the type of topics that grab people’s attention. In other words, what do they consider worthy of sifting through to: 1) read and 2) share with their network of friends?
According to a recent Marketing Profs article, Facebook numbers for 2011 show that it’s a big mix of things, but mostly stories with some sort of human interest angle.
From weather-related topics on the Japanese earthquake/tsunami and predicted California winter storm to parenting issues and animals in the news, here is a look at the 20 most viral Facebook articles of the year.
http://www.marketingprofs.com/charts/2011/6521/most-shared-stories-on-facebook-in-2011
