Posted by Tracey Saari
There’s been a lot of talk about the value of adding video to websites this year, but how exactly does that translate to small business? What can video do to enhance your online efforts? Here’s a quick look at how building a video library for your business can have great benefit.
• Show off your company’s personality – “Video briefs” – typically 45- to 75-second clips – allow you to add a little flavor and infuse your company’s fun, folksy or funky personality
• Show off those products and services, too – Great copy is one thing, but with video, people have a chance to actually see your solutions at work; this is your chance to highlight some unique features or show some inventive uses for your product
• Engage and interact – Customers want to feel connected and video makes it possible to do so from a more interesting, visual perspective
• Add SEO value – We’re all looking for ways to maximize our SEO efforts and amplify our site’s findability; video provides a strategic way to affect rankings
Video libraries are just a start. Small businesses everywhere are finding new ways to get creative with footage and interact with their target audiences. Find inspiration with a few case studies from Mashable.
