Posted by Dave Willems, President & CEO
Now that 2011 is officially in the books and we’ve had a chance to reflect on some of the year’s top news and events, it’s time to consider what’s in store for 2012.
Bring on the trend talk!
We’ve scanned several articles about what to watch for in marketing and picked this excerpt to share from Landor on the American Express Open Forum.
It raises some good points and some even better questions, like: 1) Are you marketing to baby boomers – the large-but-often-overlooked demographic which makes up over half of all discretionary spending? 2) In your marketing efforts, where does creativity rank? Is it a big factor in telling your brand’s story?
We want to know what you think. Are there any marketing trends you foresee for 2012? Is your company ready for them?
